The Z1P products (zipPay, zipMoney) are aimed at the consumer rather than the retailer. The retailer benefits as they may be able to sell more product and higher value items, as well as offering their customers the convenience of using zipPay and/or zipMoney. Think along the lines of the old AGC Credit Line accounts back in the 1990s. This MAY help a retailer pay their bills a bit quicker, which may in turn give them the opportunity to obtain discounts from their suppliers, which may help cashflow in a way.
Z1P's points of difference appear to be in transaction amounts (i.e. much smaller transactions than traditional interest free providers) and the underlying technology (i.e. use of big data for credit risk analysis, integration into e-commerce gateways.
This is just from what I know and have observed in my career in finance. DYOR.
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