If you look at the major brokers/investment banks, they are modelling APT on a 5% average merchant fees in the US. And that flatlines at 5% forever. Of course you get a price target of $20/share. Drop it back what zip charges, 2-3% and the result may be interesting.
Re zippay/zipmoney, remember zip's revenue yield (target) on their receivables book is 20%. Currently at ~18%ish.
If you pay back sooner or keep the balance until its interest bearing, their revenue yield on their receivables book doesn't change.
They're building a long term sustainable business. Both of zip's products complement the model.
Again, I think zip is grossly undervalued here.
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