Ann: Quarterly Report, page-87

If I was running a winery and there was an option for me to gather the email address of everyone who walked in to the cellar door's email by running a free case of wine competition each month, then email all those people each week or month with a deal/offer that they can buy via my website, and then it get's shipped directly to the customer without me having to touch it because a pallet of it was already sitting in the warehouse (I mean winedepot). All that without any third party distributor or retailer taking a piece of the pie! Wow... I reckon I would be increasing my margins and profit on those sales... and I would have time to make some more wine to sell!