@BeerIndex made a good point in the other thread regarding the...

@BeerIndex made a good point in the other thread regarding the proportion of marketing spend materialising into revenue.

If ~$500k spent last quarter generated ~$2.46m revenue (See quarterly report ann 30 Sept, 2015), would $2.1m marketing generate ~$8m revenue?

If the increased spend is to generate more recurring customers ON TOP OF the 40% recurring customer base (see 17 November ann) then that is promising. I note however that in the last quarterly, customer retention rates were 80%, but in their 17 November ann (surpasses 6 million customers) that amount halved to 40% - not sure if I interpreted this correctly?

If the increased spending is to perpetually generate new customers because of a dwindling subscription base of recurring customers then that's concerning. SMA can't keep that momentum for long.

I'll try give the Australian arm a call to see if they can confirm/ disclose any information about recurring verse new customers in relation to the increase marketing spend. I'll most likely get palmed off to B. Carr's email but worth a shot.