I think their own cumulative graphs might have confused things @cocoman
As I was saying at the time, when you stop adding the data from August on top of the data 6 months later and plot it like a normal person, it was pretty clear there was nothing exponential or organic looking about either the revenue growth or downloads (nor the ration between both).
Whilst they kept paying, they kept getting downloads but after about the end of November, growth pretty much plateaued out from what I can tell. Just unfortunate so many millions were spent on it after that point.
edit: this graph is my own, taken from the figures in the crazy sky-high looking ones which were being released to the ASX at the time. Based purely on the differences between each column and plotted for each period.
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