We have some good news and bad news: "The patient's got a pulse.... but is brain dead."
Latest quarterly is consistent with previous rubbish. Two high street shops costing several million dollars each year to run and generating several million dollar in annual losses.
PKA spent $690,000 in marketing and advertising alone for the Dec half to achieve a gross profit margin of $423,000 on receipts.
It spent $335,000 in marketing and advertising in the Dec quarter to achieve a GPM of $341,000 on receipts.
Managing Director, Natalia Obolensky, commented, “We were pleased with the uptick in sales revenue and performance in the quarter..."
"We will also be taking advantage of the slower period from January to March to drive forward other key priorities..." Expected sales down while costs estimated to increase 164% from $481,000 to $790,000 for the March quarter.
Estimated cash per share at December quarter end: 2.2 cents.
"Founded in 2011 as a discovery machine for jewellery, Plukka has evolved into a sophisticated ecommerce platform, supported by offline retail operations, that is actively disrupting the highly fragmented, but growing jewellery market worldwide."
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