Short term they need to start signing up agencies and get adoption of the product. Long term they need to show that the market is big enough to make a decent business.
I think they've got a lot of challenges ahead. The pricing is expensive compared to competing products, the features I believe are "nice to have" not "need to have" for property managers, and landlords are not going to care enough about 360 images to demand it from their property manager. I think it will struggle to get widespread adoption.
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