Revenue - COGS = Contribution Margin - Overhead
= Profit
It’s pretty simple really. Can someone please explain this to the Board, as they seemed to need the Business 101 education course?
The way the CEO has positioned this business suggests QHL is still a price taker on all its contracts (revenue), and any unique competitive advantage of QHL currently (to lift margins) is minimal. The CEO needs to change this, and also manage manufacturing costs, with general overheads.
This then needs to be communicated to the market, and demonstrated that forecasts on EBITDA will be met, and the Board held accountable to this.
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