Google Adsense - I can safely say you have extremely limited knowledge of implementing an advertising strategy..
1.5 million registered users, with the current growth rate (based on recent announcements) highlights a huge monetization opportunity outside of a pure pay-per-sub model. Management, if knowledgeable, will implement a strategy that utilities advertising as a way to gain VIP status - Similar to that found in mobile gaming (watch a 30 second video for free coins)..
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