They haven't given anyone who is sitting on the side lines any...

They haven't given anyone who is sitting on the side lines any reason to enter a position yet, and they haven't given existing holders any reason to average down yet either. Scary times.

With a fairly thin sell side, IF! there is some good news this thing should react well and change our tunes entirely, until then we slide into the abyss waiting for something positive.

As sealion touched on, Ashley seems aware that PR needs some work and appears to be addressing this. One buyer could happily give this SP a much needed nudge if Ashley and team can promote to the right people, but they're going to need more exciting information/results than what we currently have.

Goodluck all, not advice just opinions