REA 0.45% $213.25 rea group ltd

@JoeGamblerI agree with you.The share of the cost of online ad*...

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  1. 4,420 Posts.
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    @JoeGambler

    I agree with you.
    The share of the cost of online ad* in the total cost of selling a house looks quite low to me.
    Online ads provide what I also see as an essential element : the number of leads.
    Often, property agents claim to have a large data basis, but I am not sure if the final customers often come from their data basis.

    Going forward, I can see a scenario where the share of online ads (in the total cost of selling a house) keeps increasing, as sellers know what is the real added value of REA and Domain.


    * according to my estimates, 25 % corresponds to the cost for the sellers who pay both for REA and Domain. I don't know how many pay for both.

 
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