This is half price though, full price at $3.80 vs $5 is only $1.20 difference. If OatUp goes on sale it will probably be cheaper than most, and even without it, costs will probably come down longer term with economy of scale and the AUS production plant opening up. Also I don't think its unreasonable to be charging more of a premium for something that is carbon neutral and regeneratively grown. We're the only ones out there doing it. You can't be the cheapest and the highest quality.
Ann: Received and shipped initial oat milk orders from Woolworths, page-5
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