All valid comments however my take away from today's announcement simply validates the quality of the LIFX product, which is good but essentially not that different to the announcement a few months back regarding Apple Japan stocking LIFX. We know the products are top notch however the business still has so many challenges ahead, which is why I believe the market is showing no reaction whatsoever to the announcements this week (which have been good). Many hurdles for the company to still overcome before any serious SP growth can happen, various posters here are very optimistic but don't seem to addressing these substantial roadblocks.
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