Ann: Redflow secures c$2.5million at 30% premium, page-22

I haven't investigated. And I am no expert, but it seems like on the face of it the share price range and liquidity would not have prevented them from buying the same parcel on market at a similar or cheaper price (though over an undefined duration of time, obviously). If that logic is sound, there simply must be a specific incentive to pay the premium and organise the placement, instead of buying on market. That incentive is not disclosed.
Thoughts?