Ann: Reffind completes investment with Loyyal, page-996

Kozik shared the example of one of Loyyal’s customers, Emirates, which has added a small Dubai-based ride-sharing service, Careem, to its program.

“That ride sharing service may be of incredible importance to several hundred thousand members of mine in the Middle East. But for me with 100 million members globally, [in the old system] it’s not worth the effort for my IT department to do the integration and distract them from other work,” he says.

“[With blockchain] I have a much faster route to put on more lifestyle-relevant redemption and earned partnerships into the program that are more relevant to even small microsegments of my customer base. And my members then are becoming more loyal to my brand and my offering because it feels to them like I’m paying more attention to them and their needs.”

https://www.phocuswire.com/Blockchain-travel-loyalty-programs