What investors might me missing is that we are likely to get a critical mass on this application whereby after that say 80% of the 18000 clients targettet will convert. This may involve say >300clients per month.
Don't forget that that was the original concept, ie it would be so cheap that it would be a must have for large co HR departments.
They wanted to bring a retail type value proposition to these large companies.
I bet they will succeed
Ann: Reffind expands into New Zealand with two customer wins, page-30
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