Have a read of this article:
http://savvyapps.com/blog/how-much-does-app-cost-massive-review-pricing-budget-considerations
Basically apps can be cheap or expensive depending on complexity and features. One factor that drives costs up is having backend server operating. Which is what wangle does. The article also mentions running costs etc.
It's not as cheap as what I thought initially.
We wait again.
Ann: Request for Extension of Voluntary Suspension, page-35
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