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They need to come up with some actual innovative product...

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    lightbulb Created with Sketch. 305
    They need to come up with some actual innovative product features, seeing they haven't been able to get by with just being "the cheapest CHESS broker" for a long time now.

    Same with any software/fintech company, it's having useful/unique features others don't have which can make up for a higher price point.
 
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