Very simple, Lynas is totally mkt orientated, premium ROW mkt focused, if the demand exists at economic prices & volumes they will work to produce a product to satisfy that demand, and with the knowledge base & cash flow they can do that far quicker than any outside China.
Fundamental difference to every other RE hopeful who are primarily focused on what they have in the ground.
Key part of LynasNext is substantially broadening the product offering to ROW customers, further stimulating demand, to the point we are perhaps beginning to see ROW claw back some business lost to the Dragon 2007 - 2012.
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That's nearly 6yrs old now, none of those objectives have changed, just been a long wait.
Important point is that Lynas has a resource with best in class economics, together with a suite capable of meeting customers broadest wants & needs, as demand/price warrant.
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