Yes very good post Richney.The shame of it is that I expect the...

Yes very good post Richney.

The shame of it is that I expect the floor or bourses all over the world are littered with the bodies of companies that relied on "advice from the experts" to the exclusion of simple common sense.

Where is the problem with constructing a profile, slowly and steadily, to build expectation, or even just interest?

Just because Lida and MC Saatchi are on board, and have high valued reputations - does not mean that a decent number of their past clients have not suffered disastrous consequences from following their advice and strategies.

Individuals within these companies (some newbies) make recommendations, not the brand name.

I don't mean to be negative, or disrespectful to you, or the points you raise - but blindly paying for a fortune 500 company's advice, does not make it right, or the best decision.

Cheers

Cabe