CCP credit corp group limited

That's called marketing. Compare your self to alternatives that...

  1. 205 Posts.
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    That's called marketing.

    Compare your self to alternatives that cost more. While CCP are not a payday lender, payday lenders are a substitute product for a consumer. Marketing101 says benchmark against your most expensive substitute.

    Eg "Airbnb is cheaper than a hotel". AirBnB isn't a hotel.
 
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