Ann: Response to ASX Aware Query, page-22

The response to the ASX query makes mention that in July COGS and Labour were reduced. No figures to analyse yet though so take from this what you will (Trust may be an issue after the IPO bungle). Being organic the cost of food is going to be hard to make reductions. If the stores are successful expect a few more to enter the market for producing organic foods driving the prices down. Maybe labour will drop off after all new staff have been trained as this is a costly exercised. If they have done their due diligence well enough they would be well aware of all this and have a plan to get the figures at a point where the business is profitable (A little doubt here as mentioned above with the IPO bungle).

There is so many varied opinions on this one so some will be right and some wrong. For the most part I guess a positive is the amount of interest in it...showing that there is potential!