this is exactly the reason why it's fallen so quickly....

this is exactly the reason why it's fallen so quickly. People bought in thinking it was a sure thing, without actually understanding the business. Those people will sell because at the first sight of a downtrend, they don't know where it'll end. Everyone here knows that good news is just around the corner, they have the money and demand for another oven and sales are increasing rapidly, as well as the global push to improve sunscreen.

You should be topping up now, because until we hear otherwise, it's still an incredibly well run company and that is clearly on the up and up.