Ann: Response to ASX Price Query, page-16

Here is a relevant story;

Talks about price inflation advantage vs beef, and that the healthy and ethical attributes of salmon encouraging people to staying loyal to the product (particularly important for millennials)

Compares salmon ethically to other farmed animals on a few different measures, one i hadnt considered is lifespan, salmon lives a relatively (very) long life before its harvested, and is equivalent to 'free range' in how you describe stocking levels of other animals.

“Quite frankly, on every measurable aspect that we can find, the salmon industry is more sustainable and more animal friendly product than other animal proteins,” he said.

https://salmonbusiness.com/salmon-may-emerge-unscathed-as-inflation-woes-deepen-suggests-analyst/