Hair care products are in fact already a multi-billion dollar...

Hair care products are in fact already a multi-billion dollar industry. The hair restoration market is of course smaller but for a company this size, no less significant.
The key is to understand why they are in this business and that comes from doing your research and making enquiries.
The Company is in this business as an indirect result of its research into midkine. The identification of the hair growth product was co-incidental but potentially a significant opportunity as it allows the company to generate commercial sales using its intellectual property extremely rapidly.
I recommend attending the meetings and if you wish to have a specific question answered, write and request that it be put on the agenda.