Ann: Response to ASX Query, page-6

I wonder if they have actually done a detailed product marketing/business plan for any of their product attempts.

For my money, I am seeing an internal culture of product development that is not based on evidence accumulated from strategic market research.

Its seems that products such as the VPN and Family Insights have been developed then taken to the market place without any strategic marketing plan in place.

Will not list the elements but there are many and all need to be ticked off before any product launch is attempted.

Clearly this has not been the case with these two products. The consumer take up has be diabolical.

Then we find Frugl is thrown into the mix with a vague reference to collecting data with an app from the consumer and then on selling to major grocery chains. That is not a product marketing plan, its another attempt to survive and find something that works.

How Cicero get paid over $300,000 a year for an office and a chair for Sean is beyond me, when he appears to be now located in Brisbane. Or is he flying back and forth adding more expense to the operation.

I just see so many loose ends. The money raising is like a plea to the market place. It suggests to me they are asking for money to survive. Vastly different to doing a CR based on a positive customer reaction in the form of sales contracts and revenue building.

The product package is unconvincing and seems to be continually changing focus along with varying time frames.

No wonder the ASX is asking questions!