The current Food Standards regulations state it is permitted to prepare Kava beverages for immediate consumption at the place of preparation.
So this looks like a good PR event possibly mimicking the Kava Bar model that is working so well in the US.
I'm guessing they'll have their FijiKava powder products made up into a beverage with each order, which is allowed under Food Standards legislation.
Seems to me they are acting responsibly in trying to raise awareness of Kava and grow the public profile of FijiKava.
Do any other shareholders have an event where a similar PR exercise could be held?
What about your favourite bar. Have you suggested Kava mocktails to the bartender?
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