ECS currently sell their product B2B for $5.50 p/g so imagine when they start selling their product B2C at the same price which should be due to launch here in Aus soon. They will undercut the entire market without impacting their P&L much since that's what they are already receiving.
That $5.50 price is also the final product, all packaging already done with the purchasers logo on it ready to be sold direct to the consumer.
Ann: Response to ASX Query, page-56
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