the one major benefit Fanatics would have if they took on pointsbet would be owning the entire tech stack and having that added flexibility and agility to create new markets on the go...
imagine this , superbowl , eagles v chiefs , scores level, last qtr , BetFanatics issues a notification to all betters , bet on the winning TD Scorer and if you bet wins (eg. A J Brown), 1 in 100 winners get a guernsey in the mail of that player ....
thats just one EG... will that sort of marketing and promo win over a large client base ?
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