I'm not sure why people are still going on about marketing....

I'm not sure why people are still going on about marketing. Based on the reports out of the AGM, Yowie has been selling 80-120 per store in Walmart exceeding Walmarts sale target of 40. Yowie's principal job at this point was to successfully trial and get a national roll out with Walmart (and lock in further trials or roll outs with other tier ones like Walgreens).

Indications are that Yowie has achieved this without faffing around wasting time, money and focus on targeted marketing, sending out free samples to all and sundry, having management dress up in Yowie costumes and caper around outside Walmarts in Texas, etc. If the Walmart roll out proceeds, then it seems YOW management have played their cards perfectly. If not, by all means start jumping up and down about marketing again.