This stock price doldrums is in my view, scenery and nothing more. A fluctuation in revenue should be expected. The sale of non core business units is welcomed but I would rather see them put that capital to use rather than return it to shareholders.
The single biggest asset, in my view is the Maggie Beer brand. I am looking forward to them exploiting that brand with as many new products as possible over the next few years. It will be interesting to see who the replacement CEO will be in the new year and I hope they continue to aggressively exploit the brand awareness but now, outside of digital channels. Perhaps it is time for an OOH marketing campaign. The brand is trusted and extremely strong and I would like to see it plastered all over the place in the FMCG space.
What do others think?
MJB
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