Geof , it was very strategically marketed and it attracted a lot...

Geof , it was very strategically marketed and it attracted a lot of experienced speculative trader / investors some of whom invested serious money . The family had done this several times before, it was a dynastical occupation., a family activity .They go through all the motions of looking like producing , but never do . Intead they bleed it mercilously . Come in suckers, like bees to the honey pot