The problem is that they have no real sales effort over...

The problem is that they have no real sales effort over there.
They have one guy in Seattle and thats pretty much it.
So its next to impossible for them to cover the territory, incentivise sales run promotions etc.
While sticking a product on the shelf can work but brand and product awareness is required. I am not sure what they have done with respect to that, it appears they have not spent their marketing budget effectively so the brand and product awareness is simply not there.
I am also not sure that the HP branding is working for them. Its a negative for them.