Actually not a bad investment strategy, you’re really just...

Actually not a bad investment strategy, you’re really just betting on the power of good branding - works for Apple right?

I was doing a comparison to similar players on the ASX and there’s some nice parallels with LRK.

LRK
MC $383M
SOI 72m
Revenue $16.5m
Profit + $3.4m

MCL
MC $99m
SOI 297m
Rev 29.3m
Profit -15.1m

As we get close to a profit we’ll see the MC get up there. We’ve obviously made some acquisitions and then there’s the whiskey acceleration strategy which I’m fine with. Long play here, 2-3 year hold. Something I like about booze stocks is that no matter what inflations doing or how many ghost apartments get built in China there’s always going to be punters wanting to get pissed.