Cadbury had a lot of success with the brand, and only stopped...

Cadbury had a lot of success with the brand, and only stopped producing yowies due to a dispute with the authors behind the yowie IP.

A company like Cadbury could easily expand Yowie's footprint by enabling Yowie to get into any shop that currently sells Cadbury products eg. Coles, Woolworths, all petrol stations

Cadbury would also have a much better social media and marketing strategy than currently used by Yowie ie. Not posting pointless animal facts on facebook that get 5 likes each...