I'm not a fan of YOW, but I disagree that the product is of no value. This is a staple product in most supermarkets (i.e. Kinder Surprise eggs). I have a junior bear in my house and bought her one of these and found the toy was better value than a Kinder, but found the actual choc presentation / taste not up to Kinder standards.
The product (or a product like it) has a place in the FMCG space, it just depends on whether management can ever execute.
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