It is a many year plan to introduce and support and they already have distribution with pralines,Rocher tic tacs , tic tac gum , other choc Nutella and owning fannie may including Ohio manufact plant so they are not new to USA distribution
YOW still have a place if they are smart .........
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13 nov launch in for black friday , USD1.34 initially 30 days exclusive with Walmart and then everywhere else before Christmas all including promotion in store , media and live events. .At New York pier MD and celeb Malin with 4yo son from NY based TV Billions . Tug loaded with with shipping containers unload kinder to hand out at upscale venue on pier , playground at New York with mommy bloggers with children .
A simple message "A treat like no other, the two part candy contains an exciting surprise toy on one side, giving kids and parents an opportunity to assemble, play and share together".
Imagine the brilliance of targeting Italian,Greek , Caribbean , Jewish and Irish mommy bloggers - in New York who would have ever thunk of that?? Not only a single product as they also opened a nutella themed cafe in Chicago. The empire strikes back
Just tell me when YOW logged into their live Wally account and saw sales not happening?? Saw the pricing , wide distribution Black Friday promotion and still held a straight pen in recent shareholder communications??
Yeah , totally blindsided, couldn't have predicted that one in a million years. With 10 months official notice of introduction !!! It's OK though as YOW have measured lots of click, some likes and shares that totally beat getting sales engagement but did they effectively target the 80% of parents who look for new chocolates for kids.
YOW must still be trying to work out how they will report to shareholders their IMS numbers with or without the 2 mill claimback that IMO the full story is yet to be told. Can't wait for the new format and comparison to old format.
Meanwhile while a few of the first book have been bought and exciting news of a little further down the track with cartoons.That would be a long slooow track.
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But wait for it - who was running the USA section while all this was happening...........? That man deserves a promotion.
Did YOW target the NY jewish mums population as they are Kosher??
Just how has YOW missed the double digit sales increases in collectables!
Will write the ASX reply now.
Well on <<< date the accountant showed the numbers and we convened a discussion and after several days at the earliest possible time after confirming we released info to market.
please add other possibly plausable or not excuses here.......
Can't wait to see next "insiders" purchases reported and movement on the registry. Even lowball grubs getting burnt- they must be ropable and hope they didn't go to early having independent non related buyers sopping up stock. Hope ASIC is keeping tabs on register.
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