It is not so much that this has occurred, but that YOW didn't see it coming. Of course any competitor is going to put the boot in when it can, to not expect, plan and communicate this risk to the market in advance is not good.
Did it really take management a month to notice all the promotional activity of their competitor?
YOW Price at posting:
12.5¢ Sentiment: None Disclosure: Not Held
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