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And we are currently licensed in with No.2, co trailing with...

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oggy0907

1,942 Posts.

28/06/17

08:59

Post #: 25529757
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Originally posted by johnrusso96 ↑

Hi hoofa , it's actually easy... You show them a nice video of how our tech pushes the main ingredient into the dermis and then hit them with the greater than 3times penetration. It's really the 3 times better penetration that is significant to the consumer. Remember that p&g are trying to maintain or better still increase market share. They need to bring in innovation ,otherwise they will lose it. If we are lucky enough to be that innovation the world is our oyster. It just doesn't make sense that 300% better pentration is not enough to expose us to all their creams. Is it the wand? Are consumers finding it difficult to apply? Is that why the circular device has been brought in because consumers have found that it's easy to apply with that device rather than the wand?

Also with respect to shaving, again it's more with ,P&g wanting to push innovation . A 300% better moisturising effect should be enough as a marketing tool to take back some of that market share that has been lost. Unfortunately it all makes sense to me,can it be that simple? I leave it to the consumer. Glta

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And we are currently licensed in with No.2, co trailing with No.4 for surface clean and working with No.1 Galderma

OBJ Price at posting: 4.9¢ Sentiment: Buy Disclosure: Held
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