Not much consolation, but you certainly won't be the only one...

Not much consolation, but you certainly won't be the only one with this stock. The times members have posted great buying opportunity, too good to miss blah, blah hyped it up then gone awol! it's easy to get sucked in, whatever happened to Salt by the way lol!

I only ever buy on the rise and put a trailing stop on, It's human nature to get in when prices are going up and get out when they are being unloaded. 

Risking more cash by averaging down on stock that's already been allowed to drop to a level that is proving to be a financial burden is at best very high risk. Over 75% of small investors lose some or all of their money, mainly because we look for the big earner instead of taking the smaller regular profit. It was easier in the past but the markets have become very volatile in recent times.