These words have been used to no end.FinalisedAwaited Final...

These words have been used to no end.

Finalised

Awaited

Final stage

Strategic
Expedite

Great choice of words, but when you used them for x number of times and still have not gotten result after months. Who can blame holders for feeling fatigue.

Next ttime when they say it's very close to finish who can trust the words they put out. The market is wary of their choices of words and have discounted their credibility accordingly.

To be honest. Nothing better than giving me the cold hard truth and say we will need to work on this for say more than half a year. Atleast, people won't call you out on misleading the herd.