You've got to admit the people running this company are clever...

You've got to admit the people running this company are clever marketers!

They're feeding out bits of information to keep the frenzy going. Building up anticipation for the official release of the Roam-e. If it works as specified you'd have to think there'll be a lot of sales initially. Purely for the novelty factor if nothing else.

They've already mentioned in the past they intend to give Roam-es to celebrities for publicity purposes. Imagine the sales if you see a photo of Kim Kardashian using one.