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Ann: Robo 3D signs milestone manufacturing agreement with Foxconn, page-67

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  1. 1,922 Posts.
    lightbulb Created with Sketch. 748
    Consider the hierarchy of consumer needs when buying consumer electronics:

    1) fully endorsed product by retailers

    - its nigh impossible to sell to the general public without full endorsement from major retailers - as its the retailer that provides come-back if there's any issue - and the public are sheep only buying what everyone else is buying

    - RBO has had very limited retailer presence up until now (just a select few stores) - so most of the public would be quite cautious - thats why sales have been ok but not awesome

    - now we have proper manufacturing - the stores can order much more and distribute more widely - this will have a significant knock-on effect - helping to drive confidence and thus sales

    2) compelling prices

    - RBO are pioneering a low entry price point for high tech machines

    - so big tick there

    3) strong reviews

    - RBO have received great reviews from CES and other important sources

    - so big tick there

    Conclusion

    2017 will be good for RBO
 
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