A sale to a research institute to conduct a study on pathogens...

A sale to a research institute to conduct a study on pathogens is not reassuring, it is more likely a distraction for the business. There is no clear upside to this opportunity.
1. it won’t lead to more/significant sales to the research industry.
2. it isn’t a study that ROO’s target market (farmers) are interested in or would see material benefit to their operation. Ie, it’s not a study on how a farmer can use ROO system to save money or make money.