Ann: Roots signs agreement with GroPro Hydro in US, page-4

This announcement seems to summarise the levels of desperation at ROO: they are going to pay a potential distributor upfront to try and sell their product!
+ Pay part of the costs for GroPro (GP) to set up a distribution/support hub
+ Pay GP sales staff to try and sell the product
+ Pay commissions (at market rates) to GP for sales
+ Offer exclusivity to GP if they achieve a sales target.

ROO take all the risk and GP have no skin in the game.