Ann: Ruby Project Operations Update, page-222

Most very correct in it being padparadscha, but from a retail point of view why compete for a potential 3 x $100000 orange pink market in a city when you can redefine it as 10000 x $2000 pink sapphire one.It's all in the story.
Next thing you know someone will put a bag of pretty rocks on a dark table and tell everyone it's a 20c value operating mine.