Payment for the $10 million investment will be split between $2 million in cash and the equivalent of $8 million in advertising across Seven’s broadcast television, publishing and digital media assets,
I like the $8m in advertising, which one could assume would have been calculated at SWM structured rate, the real cost being far less than the $8m to the company and a nice 6.6% stake in RZI.
Great deal imv.
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