Ann: S/HOLDER: SNK: New Tech Investments Give Sna

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• Summary: S/HOLDER: SNK: New Tech Investments Give Snakk Exclusive Edge
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27/05/2014 09:17
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S/HOLDER: SNK: New Tech Investments Give Snakk Exclusive Edge

SNK - Market information

27 May 2014

New Tech Investments Give Snakk Exclusive Edge: Shareholder Update May 2014

Dear Shareholders,

Snakk is preparing to announce our year end results on Friday 13 June. In the
meantime we'd like to update you on some exciting recent developments.

Q4 performance (January - March 2014)
While our fourth quarter and full year revenues will be announced 13 June,
the management team is very pleased with the company's sales from January to
March 2014. Snakk continues to see strong year on year growth.

Significant media campaigns were delivered for brands - including Samsung,
Adidas, Air New Zealand and Vodafone - which use Snakk's audience-targeting
technologies to tailor highly relevant ads to smartphone and tablet users.

Asian expansion - update
We've stepped up our plans to operate directly in Asian countries where there
are tens of millions of smartphone users. We've visited key areas in the
region this year to identify talent and build relationships with regional
media agencies.

Revenues continue to flow from Asia into our Sydney office via local agencies
for whom we deliver APAC campaigns. With more than half of the world's mobile
users living in Asia, it is important we get our people, systems and
technology choices in place before launching into a new territory. With that
in mind, we expect to announce a senior hire to lead our Asian operations
soon.

New technology investments and exclusive partnerships
We are excited to share that we've begun making strategic investments in
smart screen technology companies that we will bring to local and Asian
markets in the near future. The first two deals form the beginning of an
expanded portfolio of cutting-edge offerings that may well define the future
of our industry.

1. Moasis Global
We've made a minority investment in San Francisco-based Moasis Global, which
includes the exclusive rights to offer its patented "Smart-Grid?"
location-targeting technology throughout New Zealand and Australia; with NZ
being the first market outside of the US to get access to the platform when
launched in the coming weeks.

Moasis is a cloud-based platform that allows local businesses, premium brands
and media agencies to select precise physical areas like city blocks and
neighbourhoods, allowing advertisers to send targeted messages to any
internet-connected device, including phones, tablets, laptops, digital
billboards and more. With their proprietary Geo-Grid(TM) approach, each
square on the grid is unique and can be turned on or off on any given
campaign to optimise results. Brands using Moasis in America include top
Fortune 100 Companies.

2. Plyfe
Snakk has also invested in New York-based Plyfe, another cloud-based ad
technology platform that will be deployed commercially in the coming weeks.
This includes exclusive rights to offer the technology throughout the APAC
region. Plyfe enable brands to add interactive and game-like experiences into
the apps, mobile websites and social pages viewed on their smart screen
devices.

Two major financial backers for Plyfe are also heavily networked into
Indonesia and Japan, providing Snakk insight and partnership opportunities
into these potential expansion markets.

Plyfe was co-founded by Jeff Arbour in 2011, who started the New York office
of The Hyperfactory (subsequently acquired by Meredith Corporation NYSE: MDP
in 2010)*. The company made the list of Forbes 'Top 100 Most Promising
companies' in 2013 and is supported by leading venture capitalists General
Catalyst and Initial Capital. Premium brands that have used Plyfe include
Campbell's, the United Nations Foundation and Unilever.

Investing in and partnering with these companies is a unique and competitive
strategy - one that Snakk intends to expand on into the future. Although each
of these investments is under US$250,000, they are integral to our commitment
to remain at the forefront of mobile advertising technologies and evolving
smart screen opportunities. By aligning ourselves with some of the most
progressive technology entrepreneurs in North America we continue to build up
our portfolio of world-class mobile media platforms and partnerships.

Smartphone and tablet use continues to grow
The amount of time people spend on their smart screens continues to
skyrocket, presenting ample opportunities for Snakk. You can read about the
key trends, market growth stats and other interesting analyses around the use
of tablets and smartphones on the Snakk Media blog:
http://www.hapticgeneration.com.au.

There is no question there are amazing times ahead with rich potential for
Snakk, and we will continue sharing these highlights with you as they unfold.

Thanks once again for your support,

Mark

Mark Ryan
Group CEO
Snakk Media

* Snakk Chair and Co-Founder Derek Handley, who co-founded The Hyperfactory
in 2001, made a nominal investment of funds (US$10,000) and provided advisory
time to Plyfe during the year the company was founded.

About Snakk Media Limited
www.snk.co.nz, www.twitter.com/snakkir
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.
Snakk is one of the first publicly listed companies in the world that has met
the rigorous social and environmental performance standards required to
become a certified B Corporation.

About Moasis Global
San Francisco-based Moasis unifies the intersection of location data and
instant, multi-screen, local delivery anywhere, all within its Intelligent
Location Engine(TM) for marketers and advertisers of all sizes. Moasis takes
the work out of reaching local customers on mobile phones, tablets and more
utilizing its propriety geo-grid(TM) logic. The Moasis team combines deep
knowledge in both the practices of marketing and the technologies disrupting
today's information ecosystem to help its customers weather the ongoing
changes in digital media and local marketing.

To learn more, please visit www.moasisglobal.com, follow us on
Twitter@moasisglobal.

ENDS

Contacts:
Media:
Julie Landry, 021 895 098, [email protected]

Investors:
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected],
www.snk.co.nz, www.twitter.com/snakkir
End CA:00250899 For:SNK    Type:S/HOLDER   Time:2014-05-27 09:17:46