Ann: S/HOLDER: SNK: Snakk launches new TV Sync tech, hires...

• Release Date: 05/11/14 08:32
• Summary: S/HOLDER: SNK: Snakk launches new TV Sync tech, hires Creative Director
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					SNK
05/11/2014 08:32
S/HOLDER

REL: 0832 HRS Snakk Media Limited

S/HOLDER: SNK: Snakk launches new TV Sync tech, hires Creative Director

5 November 2014

Dear Shareholders,

It was a pleasure to meet a number of you at our Annual Meeting and evening
#SnakkLive panel event in September.
Through a post-event survey, many attendees mentioned they had enjoyed the
chance to see and hear from leaders in the industry, learn more about the
opportunities in the mobile sector and meet some of the people and companies
who do business with Snakk. For those that weren't able to make it to the
event, there is a full wrap-up available online including videos and photos
from the evening. Simply go to http://investors.snakkmedia.com/2014-agm-2/.

Snakk develops new multi-screening product, "TV Sync"
The rise of "multi-screening", where consumers simultaneously watch
traditional broadcast TV and use mobile devices to interact with social
networks or other digital media is presenting new opportunities for brand
advertisers.

In response to this major consumer trend, Snakk has launched what we believe
is a market-first use of new technology that enables brands to synchronise
ads across multiple screens in real time. In simple terms, TV Sync uses newly
developed software to detect a brand advertiser's TV commercial as it is
broadcast in real-time, and then delivers highly-targeted mobile ad campaigns
into social newsfeeds at the same time on the consumer's smartphone or
tablet.

This is a genuinely exciting offering for the local mobile advertising
market. It gives brands a new and effective way of interacting with consumers
on their TV and across mobiles and tablets.
We have been working closely with several of our media agency partners to
test and refine the technology, and it is now running live with a campaign
via Vizeum and Peugeot in Australia. You can see the press release announcing
the campaign is up and running here.

Snakk snaps up creative talent
This month, we hired our first Creative Director, Carlos Guedes. The
highly-awarded Guedes has been working in the design and creative industries
for almost 20 years, mostly in Europe, with top digital agencies including
JWT, Isobar and Havas. His work has been awarded internationally, and he's
shaped the digital communication strategies for iconic brands such as
Vodafone, McDonald's, Lipton, Nokia, Kit Kat and MTV.

Mr Guedes moved to Australia from Portugal earlier this year, and we brought
him on board within a few months of his arrival. His wealth of experience in
highly competitive overseas markets will benefit our customers across ANZ and
Asia, and his creative talents will complement what Snakk and Represent Media
offer brand advertisers and premium publishers. He will work closely with
Irini Jordan, our digital operations specialist formerly of Ogilvy Australia,
who has herself delivered award-winning work for Qantas, Amex, Telstra, Audi,
Nestle and more. Together they're a rare combination and a fantastic
leadership team within our creative division.
As smartphone screen sizes increase and the popularity of tablets continues
to grow, the number of new creative formats that make the most of these
screens is also increasing rapidly. Brand advertisers can now move beyond the
traditional display banner ads and be creative with their mobile advertising
campaigns in ways that simply weren't possible just a couple of years ago.

In the last 18 months, Snakk Media has gained honours at the 2014 MMA APAC
Awards, the 2014 Mobile Media Summit, the 2013 IAB Mixx Awards and the 2013
Media Federation of Australia Mobile Awards. In the new role of Creative
Director, Guedes is tasked with exceeding these results for our brand
advertisers throughout the APAC region.

Snakk joins New Zealand Fast50 list again
Snakk once again made the list of New Zealand's fastest growing companies.
Last year we placed 6th on the Deloitte Fast50 index with a growth rate of
486.3% calculated over the three years from 2011 to March 2013. It is not
that common for a company to make the list more than once, and we are very
humbled to be among the Fast50 for a second year running.

Send us your questions - Next in CEO video series coming up
As always, we welcome your feedback so send any questions or comments you
have for me or the team to [email protected]. We'll feature some of
these questions in the second instalment of our new CEO video series, due to
be released later this year.
And as always, we thank you for your support,

Mark

Mark Ryan
Group CEO
Snakk Media
End CA:00257241 For:SNK    Type:S/HOLDER   Time:2014-11-05 08:32:24