Ann: S&P DJ Indices Announces March Quarterly Rebalance, page-139

So that's the problem!!!! That said, sometimes a name change can work wonders (effective rebranding in combination with a targeted strategy and a strong execution plan). But not when it comes to private equity. More misses there than hits.

As for any mooted name change, it sounds too much like a private equity investment which might fall apart. ..... Sorry, I was thinking of Toys R Us and their owners (private equity of some sort - too much debt; not enough turnaround; finally outwitted by sleek footed smaller operators). Sometimes, bigger is smaller and smaller is niche. Or Aussie Farmers Direct (fresh and private, right out of Singapore). There are others, but these are 2 from March alone.